It was in the time when Starbucks only had one store in Galaxy Mall, while Excelso has already had several stores in Surabaya, such as in Tunjungan Plaza and Delta Plaza. I was still at my first year of college at that time, and surely a poor student. I only had IDR 150,000,- (around $13) monthly allowance at that time to cover all my expenses from boarding house to foods. I know, it was a meager allowance, but all I wanted at that time was going to school. The only thing I felt sorry was that there were several discussions attended by famous people at that time, which were held in Excelso. I really wanted to come, but how could I afford coming to Excelso (which meant it’s also eating and drinking coffee, right?!). So I decided not to come regardless I was very interested in discussion.
After that, whenever I happened to go to the mall with friends, I always to look at Excelso. I wanted to come, but I had no money. I couldn’t afford it. Going there for once would blow all my allowance. Deep in my heart, I’d wish, “If I work and earn some money, I’d go to Excelso every weekend…..”
When I started earning money, I made my dream CAME TRUE!!! Yep, I was a regular in Excelso Delta Plaza. I didn’t really recall how many times I went there in each month. But it was very often. I love to meet my friends there. Even I went there myself regularly as I also went to the nearby gym. As a regular, I often left my belonging there with the waiters/waitresses. They knew my friends and I so well. I stopped going there in 2010 because I went to the US. Excelso coffee was among my precious things I brought to the States. Since Excelso was too precious, I only drank it in only special occasions. When some friends would come to the US, if they asked me what I needed, I always said, “Excelso, pleaseeee….” The moment I ran out of Excelso, I was happy enough to drink Najjar Coffee from Lebanon. It was great…
When I came back from the States, I quit drinking coffee. And I started to drink again sometime in 2017 occasionally and I no longer found Excelso was great… L I don’t why… Maybe because there are several locally coffee shops which offered me more artisan coffee, I don’t know. Even these days, there’s an Excelso shop just 200 meter from my office, and I went there only once. I went there because I needed to have a meeting with a friend. That’s all. Good old days of Excelso has passed. I may have forgotten my simple dream to drink coffee from that shop. Maybe, it’s too pricey for me… I’d prefer to buy good coffee, and make it at home. I can also make a better sandwiches and spagetti. And they’re cheaper. Ah, maybe I turned into a stingy lady with a pricky taste, LoL.